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Polkinghorne, M., 2008. Wessex Chemical Factors - chemical company views KTP as catalyst for growth. Project Report. Swindon, England: Technology Strategy Board (TSB).
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Abstract
Dorset-based Wessex Chemical Factors recognised the business benefits of improving its marketing operations. Through this Knowledge Transfer Partnership (KTP) with Bournemouth University’s Media School, the Company aimed to develop and implement a database-driven marketing programme, thereby enabling it to capitalise on its expertise, product range and customer base.
| Item Type: | Monograph (Project Report) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | Professional Services |
| ID Code: | 16973 |
| Deposited By: | Dr Martyn Polkinghorne |
| Deposited On: | 13 Dec 2010 16:12 |
| Last Modified: | 07 Mar 2013 15:40 |
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