Polkinghorne, M., 2007. Olives et al Ltd - marketing oils wheels for change. Project Report. Swindon, England: Technology Strategy Board (TSB).
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Official URL: http://bu.bournemouth.ac.uk/business-services/loca...
Olives Et Al Ltd is a medium-sized company specialising in the processing and distribution of olives and complementary speciality food products including extra virgin olive oils, speciality olives, smoked olives, sauces and snacks. This Knowledge Transfer Partnership (KTP) project with Bournemouth University enabled the company to become more market-driven, further establishing their brand reputation and accelerating the development of a range of new products.
|Item Type:||Monograph (Project Report)|
|Subjects:||Technology > Business, Management and Marketing|
|Deposited By:||Dr Martyn Polkinghorne|
|Deposited On:||13 Dec 2010 16:13|
|Last Modified:||07 Mar 2013 15:40|
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