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Polkinghorne, M., 2007. Fudges (Dorset Village) Bakery Limited - KTP bakes up a CRM. Project Report. Swindon, England: Technology Strategy Board (TSB).
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Official URL: http://bu.bournemouth.ac.uk/business-services/loca...
Abstract
Fudges (Dorset Village) Bakery Limited partnered with Bournemouth University to undertake a Knowledge Transfer Partnership (KTP). The aim of the project was to evaluate software for a Customer Relationship Management (CRM) and to implement integrated systems in conjunction with the development of a detailed marketing communications plan.
| Item Type: | Monograph (Project Report) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | Professional Services |
| ID Code: | 16982 |
| Deposited By: | Dr Martyn Polkinghorne |
| Deposited On: | 13 Dec 2010 16:14 |
| Last Modified: | 07 Mar 2013 15:40 |
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