Polkinghorne, M., 2007. Fudges (Dorset Village) Bakery Limited - KTP bakes up a CRM. Project Report. Swindon, England: Technology Strategy Board (TSB).
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Official URL: http://bu.bournemouth.ac.uk/business-services/loca...
Fudges (Dorset Village) Bakery Limited partnered with Bournemouth University to undertake a Knowledge Transfer Partnership (KTP). The aim of the project was to evaluate software for a Customer Relationship Management (CRM) and to implement integrated systems in conjunction with the development of a detailed marketing communications plan.
|Item Type:||Monograph (Project Report)|
|Subjects:||Technology > Business, Management and Marketing|
|Deposited By:||Dr Martyn Polkinghorne|
|Deposited On:||13 Dec 2010 16:14|
|Last Modified:||07 Mar 2013 15:40|
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