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Polkinghorne, M., 2007. Grapevine Telecom (Bath) Limited - strategic marketing makes the right connections. Project Report. Swindon, England: Technology Strategy Board (TSB).
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Official URL: http://bu.bournemouth.ac.uk/business-services/loca...
Abstract
Grapevine Telecom (Bath) Limited is a mobile technology company based in Poole. This Knowledge Transfer Partnership (KTP) with Bournemouth University’s Business School was set up to complete a systematic review of Grapevine’s products, services, market opportunities and competitors, and to identify a clear focus and strategic direction in a changing market.
| Item Type: | Monograph (Project Report) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | Professional Services |
| ID Code: | 16983 |
| Deposited By: | Dr Martyn Polkinghorne |
| Deposited On: | 13 Dec 2010 16:15 |
| Last Modified: | 07 Mar 2013 15:40 |
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