Jeong, C., Holland, S., Jun, S. H. and Gibson, H., 2011. Enhancing destination image through travel website information. International Journal of Tourism Research.
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Official URL: http://onlinelibrary.wiley.com/doi/10.1002/jtr.827...
Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static-group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image.
|Uncontrolled Keywords:||* destination image; * image evolution; * organic image; * induced image; * travel website information; * experimental design|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism|
|Deposited By:||Dr Soo Hyun Jun LEFT|
|Deposited On:||15 Jan 2011 19:30|
|Last Modified:||07 Mar 2013 15:40|
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