An evaluation of the marketing orientation of four and five star hotels.

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Tosun, C. and Fyall, A., 2004. An evaluation of the marketing orientation of four and five star hotels. In: EuroCHRIE, 3-7 November 2004, Ankara, Turkey..

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Hotel marketing
Subjects:Technology > Business, Management and Marketing
Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:181
Deposited By:Mr David Ball LEFT
Deposited On:09 May 2006
Last Modified:07 Mar 2013 14:33
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