The Nation Branding Legacy of the 2010 FIFA World Cup for South Africa.

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Knott, B., Fyall, A. and Jones, I., 2011. The Nation Branding Legacy of the 2010 FIFA World Cup for South Africa. In: Advances in Hospitality and Tourism Marketing and Management, Istanbul, 19-24 June 2011: Proceedings. Washington State University/ Bogazici University, pp. 242-247.

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Item Type:Book Section
ISBN:978-975-518-329-9
Additional Information:Advances in Hospitality and Tourism Marketing and Management, Istanbul, 19-24 June 2011
Subjects:Arts > Sports
Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:18301
Deposited By:Dr Ian Jones
Deposited On:18 Jul 2011 09:50
Last Modified:07 Mar 2013 15:47
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