Abstract: The Commercialisation of Charities - Developing or Destroying the Brand?

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Sekhon, Y.K., Eng, T.Y. and Liu, G., 2010. Abstract: The Commercialisation of Charities - Developing or Destroying the Brand? In: 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, 21-24 July 2010, IÉSEG School of Management, Lille, France. Proceedings. Academy of Marketing Science/ IESEG.

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Official URL: http://ams.ieseg.fr/?convnbr=6627


Item Type:Book Section
Subjects:Technology > Business, Management and Marketing
Group:Business School > Centre for Research in Management
ID Code:18317
Deposited By:Dr Yasmin Sekhon
Deposited On:22 Jul 2011 18:20
Last Modified:07 Mar 2013 15:47
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