Legitimacy of charity retailing: A comparative analysis of brand integration and brand separation strategies.

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Liu, G, Eng, T.Y. and Sekhon, Y.K., 2010. Legitimacy of charity retailing: A comparative analysis of brand integration and brand separation strategies. In: Academy of Marketing 2010 Conference: Transformational Marketing, 6-8 July 2010, Coventry University Business School, England. Proceedings. Academy of Marketing.

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Official URL: http://www.academyofmarketing.org/conference_2010/...


Item Type:Book Section
Subjects:Technology > Business, Management and Marketing
Group:Business School > Centre for Research in Management
ID Code:18319
Deposited By:Dr Yasmin Sekhon
Deposited On:22 Jul 2011 18:22
Last Modified:07 Mar 2013 15:47
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