The limits of political marketing? Managing the fear factor.

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Richards, B., 2005. The limits of political marketing? Managing the fear factor. In: Political Marketing Group of Political Studies Association Conference on Political Marketing and the Election: Reaching the Political Consumer, February 2005, London. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Politics
Psychology
Group:Media School > Institute for Media and Communication Research
ID Code:18750
Deposited By:Professor Barry Richards
Deposited On:07 Nov 2011 14:55
Last Modified:07 Mar 2013 15:49
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