An exploration of successful university brands.

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Chapleo, C., 2010. An exploration of successful university brands. In: EMAC 2010: 39th EMAC Conference, 1-4 June 2010, Copenhagen Business School, Denmark.

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Official URL: http://www.emac2010.org/r/default.asp?iId=EGMLJD


Item Type:Conference or Workshop Item (Paper)
Subjects:Technology > Business, Management and Marketing
Group:Business School
ID Code:18998
Deposited By:Dr Chris Chapleo
Deposited On:12 Dec 2011 14:19
Last Modified:07 Mar 2013 15:50
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