Are UK universities marketing themselves effectively to UK blue chip employers?

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Chapleo, C., 2010. Are UK universities marketing themselves effectively to UK blue chip employers? In: 5th International Conference of Higher Education Marketing (ICHEM), 29-31 March 2010, Southampton Solent University, England.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Technology > Business, Management and Marketing
Group:Business School
ID Code:18999
Deposited By:Dr Chris Chapleo
Deposited On:12 Dec 2011 14:30
Last Modified:07 Mar 2013 15:50
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