Online branding in British universities: an exploration of the online communication of British universities.

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Chapleo, C., Castillo Díaz, A. and Cardur, M. V., 2009. Online branding in British universities: an exploration of the online communication of British universities. In: 4th International Conference of Higher Education Marketing, 1-3 April 2009, Guimaraes, Portrugal.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Technology > Business, Management and Marketing
Group:Business School
ID Code:19003
Deposited By:Dr Chris Chapleo
Deposited On:12 Dec 2011 15:03
Last Modified:07 Mar 2013 15:50
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