Reputation Management, Corporate Image and Communication.

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Watson, T. and Kitchen, P. J., 2010. Reputation Management, Corporate Image and Communication. In: Moutinho, L. and Southern, G., eds. Strategic Marketing Management. Andover, Hampshire: Cengage, pp. 270-287.

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Official URL: http://www.cengage.co.uk/moutinho


Item Type:Book Section
Number of Pages:14
Uncontrolled Keywords:reputation, corporate image, communication, management
Subjects:Social Sciences > Commerce
Group:Media School > Institute for Media and Communication Research
ID Code:19073
Deposited By:Prof Tom Watson
Deposited On:21 Dec 2011 16:12
Last Modified:07 Mar 2013 15:51

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