Authenticity and the ‘Authentic Enterprise'.

Watson, T., 2010. Authenticity and the ‘Authentic Enterprise'. Journal of Communication Management, 14 (3), pp. 189-191.

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Discussion of the conception and usage of "authentic" and "authenticity" in contemporary corporate communications and public relations.

Item Type:Article
Uncontrolled Keywords:authentic, authenticity, corporate communications, public relations
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
ID Code:19079
Deposited By:Prof Tom Watson
Deposited On:21 Dec 2011 16:57
Last Modified:07 Mar 2013 15:51

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