Abstract

Key findings from the first national survey of the current state of play of online news consumption in Australia indicate that (1) the Internet as a news medium has reached a mainstream status in terms of audience sizes, although its penetration is still within a higher socio-economic segment of the society; (2) many distinctive features of online news have been substantially used and appreciated; and (3) from the perspective of innovation diffusion theory, online news has a notable potential to foster further adoption in the years ahead.