Nguyen, A., Ferrier, L., Western, M. and McKay, S., 2006. Online News in Australia: patterns of uses and gratifications. Australian Studies in Journalism, 15, pp. 5-34.
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Key findings from the first national survey of the current state of play of online news consumption in Australia indicate that (1) the Internet as a news medium has reached a mainstream status in terms of audience sizes, although its penetration is still within a higher socio-economic segment of the society; (2) many distinctive features of online news have been substantially used and appreciated; and (3) from the perspective of innovation diffusion theory, online news has a notable potential to foster further adoption in the years ahead.
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
|Deposited By:||Dr An Nguyen|
|Deposited On:||03 Jan 2012 13:53|
|Last Modified:||07 Mar 2013 15:51|
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