When public service is the name of the game: the evolution of British and Spanish PSBs in online journalism.

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Nguyen, A. and Garcia, A., 2011. When public service is the name of the game: the evolution of British and Spanish PSBs in online journalism. In: Burns, M. and Brugger, N., eds. Histories of Public Service Broadcasters on the Web. London: Peter Lang.

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Abstract

This chapter places the online migration of public service broadcasters against that of commercial news media to argue that the former’s public-service remit itself – based on a relative freedom from commercial concerns – has been a crucial contributor to their remarkable and distinctive online news successes. In order to do so, we explore the key moments, decisions and strategies of two of the biggest European PSBs – the British Broadcasting Corporation (BBC) and Radio Television Española (RTVE) – in the history of their online news operation. These PSBs are based on two very different funding and regulation models, with two notions of what a PSB should be, and therefore experienced quite opposite trajectories in the online news environment. Both, however, enjoyed quick successes after their launch, thanks to their underlying public service principles. The implications for the future of online news will be briefly discussed in the context of recent commercial media’s attacks on what they call the unfair competitive advantage of public service broadcasters in the online world.

Item Type:Book Section
ISBN:9781433111754
Number of Pages:258
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Sociology
Group:Media School > Institute for Media and Communication Research
ID Code:19154
Deposited By:Dr An Nguyen
Deposited On:09 Jan 2012 12:39
Last Modified:07 Mar 2013 15:51

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