Effectiveness of Olympic sponsorship by foreign and domestic Companies.

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Meng, Y., Thwaites, D. and Gopalakrishna Pilla, K., 2012. Effectiveness of Olympic sponsorship by foreign and domestic Companies. International Journal of Advertising. (Submitted)

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Item Type:Article
ISSN:0265-0487
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Commerce
Group:Media School
ID Code:19339
Deposited By:Dr Yue Meng
Deposited On:11 Feb 2012 17:58
Last Modified:07 Mar 2013 15:52
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