Crisis strikes sponsee - consequences for the sponsor. Are the effects of a crisis transferable? The moderating role of involvement and team identification.

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Theofilou, A., Vassilikopoulou, A. and Meng, Y., 2012. Crisis strikes sponsee - consequences for the sponsor. Are the effects of a crisis transferable? The moderating role of involvement and team identification. International Journal of Sports Marketing and Sponsorship. (Submitted)

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Item Type:Article
ISSN:1464-6668
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
ID Code:19340
Deposited By:Dr Yue Meng
Deposited On:11 Feb 2012 17:57
Last Modified:28 Nov 2012 11:33
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