Meng, Y. and Thwaites, D., 2011. Effectiveness of Olympic Games sponsorship by foreign and domestic companies. In: 19th EASM (European Association for Sport Management) Conference. Madrid, Spain, 7-10 September 2011. Proceedings. EASM.
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Official URL: http://www.easm2011.com/about-easm.php
|Item Type:||Book Section|
|Additional Information:||19th EASM (European Association for Sport Management) Conference. Madrid, Spain. 7-10 September 2011|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
Social Sciences > Commerce
|Deposited By:||Dr Yue Meng|
|Deposited On:||11 Feb 2012 17:54|
|Last Modified:||07 Mar 2013 15:52|
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