Effectiveness of Olympic Games sponsorship by foreign and domestic companies.

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Meng, Y. and Thwaites, D., 2011. Effectiveness of Olympic Games sponsorship by foreign and domestic companies. In: 19th EASM (European Association for Sport Management) Conference. Madrid, Spain, 7-10 September 2011. Proceedings. EASM.

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Official URL: http://www.easm2011.com/about-easm.php


Item Type:Book Section
Additional Information:19th EASM (European Association for Sport Management) Conference. Madrid, Spain. 7-10 September 2011
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Commerce
Group:Media School
ID Code:19341
Deposited By:Dr Yue Meng
Deposited On:11 Feb 2012 17:54
Last Modified:07 Mar 2013 15:52
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