Thwaites, D. and Meng, Y., 2012. Case study - Ambush Marketing. In: Foundations of Marketing. McGraw-Hill Higher Education . (Submitted)
Full text not available from this repository.
| Item Type: | Book Section |
|---|---|
| Subjects: | Social Sciences > Commerce |
| Group: | Media School |
| ID Code: | 19343 |
| Deposited By: | Dr Yue Meng |
| Deposited On: | 11 Feb 2012 17:46 |
| Last Modified: | 07 Mar 2013 15:52 |
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| BU Staff Only - | |
| Help Guide - | Editing Your Items in BURO |

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