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Meng, Y., Thwaites, D. and Gopalakrishna Pillai, K., 2010. The Moderating Role of Sport Involvement on the Relationship between Consumer Ethnocentrism and Attitudes towards the Sponsor. In: Academy of Marketing 2010 Conference, Coventry University Business School, England, 6-8 July 2010. Proceedings. Argyll, Scotland: Academy of Marketing.
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| Item Type: | Book Section |
|---|---|
| Additional Information: | Academy of Marketing 2010 Conference, Coventry University Business School, England, 6-8 July 2010 |
| Subjects: | Social Sciences > Communication, Cultural and Media Studies |
| Group: | Media School > Centre for Excellence in Media Practice |
| ID Code: | 19345 |
| Deposited By: | Dr Yue Meng |
| Deposited On: | 11 Feb 2012 17:37 |
| Last Modified: | 07 Mar 2013 15:52 |
Available Versions of this Item
- The Moderating Role of Sport Involvement on the Relationship between Consumer Ethnocentrism and Attitudes towards the Sponsor. (deposited 11 May 2010 19:49)
- The Moderating Role of Sport Involvement on the Relationship between Consumer Ethnocentrism and Attitudes towards the Sponsor. (deposited 11 Feb 2012 17:37) [Currently Displayed]
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