An exploration of 'Successful' university brands using repertory grid.

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Chapleo, C., 2008. An exploration of 'Successful' university brands using repertory grid. In: Portsmouth Business School Research and Knowledge Transfer Conference, 10 June 2008, Portsmouth University, England. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19444
Deposited By:Mrs Denise George
Deposited On:05 Mar 2012 10:40
Last Modified:07 Mar 2013 15:53
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