What defines 'successful' university brands?

Chapleo, C., 2008. What defines 'successful' university brands? In: International Conference of Higher Education Marketing (ICHEM) 2008, 2-3 April 2008, Krakow, Poland. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19445
Deposited By:Mrs Denise George
Deposited On:05 Mar 2012 10:42
Last Modified:07 Mar 2013 15:53
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