Chapleo, C., 2008. What defines 'successful' university brands? In: International Conference of Higher Education Marketing (ICHEM) 2008, 2-3 April 2008, Krakow, Poland. (Unpublished)
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Commerce |
| Group: | Business School |
| ID Code: | 19445 |
| Deposited By: | Mrs Denise George |
| Deposited On: | 05 Mar 2012 10:42 |
| Last Modified: | 07 Mar 2013 15:53 |
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| Help Guide - | Editing Your Items in BURO |

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