Is there evidence of successful brands among UK universities?

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Chapleo, C., 2006. Is there evidence of successful brands among UK universities? In: 4th International Conference on Business, Economics, Management and Marketing, 26-28 June 2006, Athens, Greece. (Unpublished)

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Official URL: http://www.atiner.gr/docs/2006AAAPROGRAM_BUS.htm


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19446
Deposited By:Mrs Denise George
Deposited On:05 Mar 2012 10:44
Last Modified:07 Mar 2013 15:53
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