What exactly is the purpose of branding the university?

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Chapleo, C. and Mighall, R., 2009. What exactly is the purpose of branding the university? In: Discovering Futures: Successful Branding in Higher Education , 23 April 2009, London School of Economics.

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Official URL: http://www.discoveringfutures.com/conference/succe...


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19448
Deposited By:Mrs Denise George
Deposited On:05 Mar 2012 10:56
Last Modified:07 Mar 2013 15:53
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