Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry.

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Liu, C.-Y. G., Ren, Q. and Hardwick, P., 2012. Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry. In: Academy of Marketing Conference 2012, 2-5 July 2012, School of Management, Southampton University, England. (Submitted)

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Official URL: http://www.academyofmarketing.org/conference-2012/...


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19541
Deposited By:Mrs Denise George
Deposited On:14 Mar 2012 11:26
Last Modified:07 Mar 2013 15:53
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