Brand Legitimacy of Charity Retailing: A Comparataive Analysis of Brand Integration and Brand Separation Strategies.

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Liu, C.-Y. G., Eng, T.Y. and Sekhon, Y.K., 2010. Brand Legitimacy of Charity Retailing: A Comparataive Analysis of Brand Integration and Brand Separation Strategies. In: Academy of Marketing 2010 Conference: Transformational Marketing, 6-8 July 2010, Coventry University Business School, England. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19549
Deposited By:Mrs Denise George
Deposited On:14 Mar 2012 11:47
Last Modified:07 Mar 2013 15:53
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