The Commercialisation of Charities - Developing or Destroying the Brand?

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Sekhon, Y.K., Liu, C.-Y. G. and Eng, T.Y., 2010. The Commercialisation of Charities - Developing or Destroying the Brand? In: 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, IESEG, 21-24 July 2010, Lille, France. (Unpublished)

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Official URL: http://www.ams-web.org/cde.cfm?event=256268


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19550
Deposited By:Mrs Denise George
Deposited On:14 Mar 2012 11:50
Last Modified:07 Mar 2013 15:53
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