Cause-Related Marketing, Social Alliances and Voluntary Employee Activities: A Resource-Based Perspective.

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Liu, C.-Y. G., Liston-Heyes, C. and Ko, W.W., 2009. Cause-Related Marketing, Social Alliances and Voluntary Employee Activities: A Resource-Based Perspective. In: Academy of Marketing 2009, 7-9 July 2009, Leeds Metropolitan University, England.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19555
Deposited By:Mrs Denise George
Deposited On:14 Mar 2012 12:05
Last Modified:07 Mar 2013 15:53
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