Cause-Related Marketing in the UK: An Investigation of Non-Profits' Attitudes to Commercial Fundraising and Corporate Social Alliances.

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Liu, C.-Y. G. and Liston-Heyes, C., 2008. Cause-Related Marketing in the UK: An Investigation of Non-Profits' Attitudes to Commercial Fundraising and Corporate Social Alliances. In: Academy of Marketing Conference 2008: Reflective Marketing in a Material World, 8-10 July 2008, The Robert Gordon University, Aberdeen, Scotland.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19558
Deposited By:Mrs Denise George
Deposited On:14 Mar 2012 13:56
Last Modified:07 Mar 2013 15:53
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