Conspicuous Consumption and Social Identity: A Comparative Analysis of Consumers Behaviour in Young Female Segment between Eastern and Western Societies.

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Chaney, I., Wu, S., Liu, C.-Y. G. and Cheng, S., 2008. Conspicuous Consumption and Social Identity: A Comparative Analysis of Consumers Behaviour in Young Female Segment between Eastern and Western Societies. In: Academy of Marketing Conference 2008: Reflective Marketing in a Material World, 8-10 July 2008, The Robert Gordon University, Aberdeen, Scotland.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19560
Deposited By:Mrs Denise George
Deposited On:14 Mar 2012 13:58
Last Modified:07 Mar 2013 15:53
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