Cause-Related Marketing in the Retail and Finance Sectors: An Exploratory Study of the Determinants of Cause Selection and Non-Profit Alliances.

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Liu, C.-Y. G. and Liston-Heyes, C., 2007. Cause-Related Marketing in the Retail and Finance Sectors: An Exploratory Study of the Determinants of Cause Selection and Non-Profit Alliances. In: Academy of Marketing Conference 2007: Marketing Theory into Practice , 2007, Kingston Business School, London.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:19561
Deposited By:Mrs Denise George
Deposited On:14 Mar 2012 14:07
Last Modified:07 Mar 2013 15:53
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