Social Stigma and Consumer Benefits: Trade-Offs in Adoption of Genetically Modified Foods.

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Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F. and Breitbarth, T., 2011. Social Stigma and Consumer Benefits: Trade-Offs in Adoption of Genetically Modified Foods. Science Communication.

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Official URL: http://scx.sagepub.com/content/early/2011/11/28/10...

DOI: 10.1177/1075547011428183

Abstract

Attitudes toward genetically modified (GM) foods have been extensively studied, but there are very few studies of actual consumer purchasing behavior regarding GM foods offering a consumer benefit. Using a field choice-modeling experiment, the authors investigate the trade-off between price and social desirability in consumer choices with regard to conven- tional, organic, and GM fruit. What consumers say they will choose in a survey and what they actually choose in a real-purchase situation may differ substantially when their decision is framed by a socially charged issue such as genetic modification. The results are analyzed in relation to established principles of diffusion of innovation.

Item Type:Article
Subjects:Technology > Agriculture
Social Sciences > Commerce
Social Sciences > Politics
Group:School of Tourism > Centre for Event and Sport Research
ID Code:20049
Deposited By:Dr Tim Breitbarth
Deposited On:05 May 2012 17:02
Last Modified:07 Mar 2013 15:55

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