Strategic alliance.

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Breitbarth, T., 2011. Strategic alliance. In: Swayne, L. E. and Golson, J. G., eds. Encyclopaedia of Sports Management and Marketing. London: SAGE, pp. 1488-1491.

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Item Type:Book Section
ISBN:978141293823
Additional Information:4 volumes.
Subjects:Social Sciences > Commerce
Arts > Sports
Group:School of Tourism > Centre for Event and Sport Research
ID Code:20060
Deposited By:Dr Tim Breitbarth
Deposited On:08 May 2012 09:54
Last Modified:07 Mar 2013 15:55
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