Mega sports events and host country image: the case of the 2006 FIFA World Cup.

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Florek, M., Breitbarth, T. and Conejo, F., 2007. Mega sports events and host country image: the case of the 2006 FIFA World Cup. In: The Australian and New Zealand Marketing Academy Conference 2007, 3-5 December 2007, Dunedin.

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Item Type:Conference or Workshop Item (Other)
Subjects:Social Sciences > Commerce
Arts > Sports
Social Sciences > Tourism
Group:School of Tourism > Centre for Event and Sport Research
ID Code:20079
Deposited By:Dr Tim Breitbarth
Deposited On:09 May 2012 16:20
Last Modified:07 Mar 2013 15:55
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