Macromarketing and corporate social responsibility: a suitable case for treatment.

Breitbarth, T. and Harris, P., 2006. Macromarketing and corporate social responsibility: a suitable case for treatment. In: Macromarketing 2006 Seminar, 6-8 June 2006, Queenstown, New Zealand..

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Item Type:Conference or Workshop Item (Other)
Additional Information:Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?
Subjects:Social Sciences > Commerce
Group:School of Tourism > Centre for Event and Sport Research
ID Code:20080
Deposited By:Dr Tim Breitbarth
Deposited On:10 May 2012 09:13
Last Modified:07 Mar 2013 15:55
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