The transactional - relational continuum: conceptually elegant but empirically denied.

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Palmer, R., 2007. The transactional - relational continuum: conceptually elegant but empirically denied. Journal of Business and Industrial Marketing, 22 (7), pp. 439-451.

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DOI: 10.1108/08858620710828827


Item Type:Article
ISSN:0885-8624
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20188
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:05
Last Modified:07 Mar 2013 15:55
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