Researching the service dominant logic - normative perspective versus practice.

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Palmer, R., Winklhofer, H and Brodie, R, 2007. Researching the service dominant logic - normative perspective versus practice. Australasian Marketing Journal, 15 (1), pp. 79-86.

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Official URL: http://www.journals.elsevier.com/australasian-mark...


Item Type:Article
ISSN:1441-3582
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20189
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:10
Last Modified:07 Mar 2013 15:55
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