Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice.

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Little, V., Brookes, R. and Palmer, R., 2008. Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice. Journal of Business and Industrial Marketing, 23 (2), pp. 124-134.

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DOI: 10.1108/08858620810850245


Item Type:Article
ISSN:0885-8624
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20191
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:22
Last Modified:07 Mar 2013 15:55
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