An exploratory case study analysis of contemporary marketing practices.

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Palmer, R. and Wilson, H., 2009. An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2), pp. 169-187.

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DOI: 10.1080/09652540902879300


Item Type:Article
ISSN:0965-254X
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20192
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:24
Last Modified:07 Mar 2013 15:55
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