Do different marketing practices require different leadership styles? An exploratory study.

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Lindgreen, A., Palmer, R., Wetzels, M. and Antioco, M., 2009. Do different marketing practices require different leadership styles? An exploratory study. Journal of Business and Industrial Marketing, 24 (1), pp. 14-26.

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DOI: 10.1108/08858620910923667


Item Type:Article
ISSN:0885-8624
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20193
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:27
Last Modified:07 Mar 2013 15:55
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