HHigh-tech, innovative products: identifying and meeting business customers' value needs.

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Lindgreen, A., Antioco, M., Palmer, R. and van Heesch, T., 2009. HHigh-tech, innovative products: identifying and meeting business customers' value needs. Journal of Business and Industrial Marketing, 24 (3/4), pp. 182-197.

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DOI: 10.1108/08858620910939732


Item Type:Article
ISSN:0885-8624
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20194
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:30
Last Modified:07 Mar 2013 15:55
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