The implications of service-dominant logic and integrated solutions on the sales function.

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Le Meunier-Fitzhugh, K., Baumann, J., Palmer, R. and Wilson, H., 2011. The implications of service-dominant logic and integrated solutions on the sales function. Journal of Marketing Theory and Practice, 19 (4), pp. 423-440.

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DOI: 10.2753/MTP1069-6679190405


Item Type:Article
ISSN:1069-6679
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20195
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:36
Last Modified:07 Mar 2013 15:55
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