Developing a Visceral Market Learning Capability for New Product Development.

Tools

Roberts, D. L and Palmer, R., 2012. Developing a Visceral Market Learning Capability for New Product Development. International Journal of Market Research, 54 (2), pp. 199-220.

Full text not available from this repository.

DOI: 10.2501/IJMR-54-2-199-220


Item Type:Article
ISSN:1470-7853
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20198
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:44
Last Modified:07 Mar 2013 15:55
Repository Staff Only -
BU Staff Only -
Help Guide - Editing Your Items in BURO