The Essence and the Essentials: A Distillation of Relationship Marketing.

Palmer, R., 2000. The Essence and the Essentials: A Distillation of Relationship Marketing. In: 16th IMP Conference, Bath, UK. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20208
Deposited By:Mrs Denise George
Deposited On:18 May 2012 15:51
Last Modified:07 Mar 2013 15:55
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