The transaction - relational continuum: conceptually elegant but empirically denied.

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Palmer, R., 2001. The transaction - relational continuum: conceptually elegant but empirically denied. In: The 9th Relationship Marketing Colloquium, Montreal, Canada. (Unpublished)

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Official URL: http://icrm2011.com/?page_id=10


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20212
Deposited By:Mrs Denise George
Deposited On:18 May 2012 16:03
Last Modified:07 Mar 2013 15:55
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