Search Engine Marketing: Transforming Search Engines to Hotel Distribution Channels.

Paraskevas, A, Katsogridakis, I, Law, R and Buhalis, D., 2011. Search Engine Marketing: Transforming Search Engines to Hotel Distribution Channels. The Cornell Hotel Restaurant Administration Quarterly, 52(2), pp. 200-208.

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DOI: 10.1177/1938965510395016


Item Type:Article
Subjects:Social Sciences > Tourism
Group:School of Tourism
ID Code:20224
Deposited By:Unnamed user with email igrebliunaite@bournemouth.ac.uk
Deposited On:18 May 2012 15:35
Last Modified:07 Mar 2013 15:55
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