How Information Technologies Impact on Marketing Practices: Reinforcing, Enhancing or Transforming.

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Palmer, R., Brookes, R, Brodie, R and Coviello, N, 2002. How Information Technologies Impact on Marketing Practices: Reinforcing, Enhancing or Transforming. In: 10th International Colloquium in Relationship Marketing, 2002, Kaiserslauten, Germany.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20230
Deposited By:Mrs Denise George
Deposited On:21 May 2012 10:32
Last Modified:07 Mar 2013 15:55
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