Our Theories Their Practices: The Challenges of Contemporary Marketing Practice in the UK: An Empirical Study.

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Palmer, R., Brady, M and Winklhofer, H, 2004. Our Theories Their Practices: The Challenges of Contemporary Marketing Practice in the UK: An Empirical Study. In: Academy of Marketing Conference, July 2004, Gloucester, Cheltenham. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20244
Deposited By:Mrs Denise George
Deposited On:22 May 2012 10:25
Last Modified:07 Mar 2013 15:55
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